The mobile solution, available on IOS and Android, acts in the form of a virtual wallet where the carrier has the boarding pass for their next voyage, with information on the time, the port of shipment and the ship, as well as a repository of their previous trips. The app is designed to reduce the use of paper, since users can redeem their drinks in restaurants and cafeterias on board using a QR code and allows them to digitally store all the legal documentation to present to the authorities to justify their breaks.

In addition, in the 11 Baleària smart ships, the application allows customers to directly access their cabin without going through reception, eliminating waiting time and the use of manual keys or electronic cards. Likewise, this tool makes Internet browsing and the free WhatsApp service available to carriers, as well as an on-demand digital entertainment platform during the journey.

One of the outstanding features included in the app is that the user can rate their cabin mates after the trip. Thus, on future trips, Baleària will automatically assign you a room with your closest colleagues for a better experience and greater comfort.

Georges Bassoul, general director of Baleària, highlights that innovation is "the lever of progress, competitiveness and leadership" of the shipping company. "The application is just one more step in our commitment to digitization and technology as allies to improve the customer experience and streamline our logistics operations, both in the port and on board," explains Bassoul.

Reservation automation

This initiative reinforces Baleària's firm commitment to position itself as a leading company in innovation and digital transformation within the freight transport sector. The shipping company has its own cargo services portal, which allows better logistics planning for transport companies and has managed to streamline port operations. Last year, six out of ten reservations were managed automatically, while in connections with the Balearic Islands the figure rose to 76%.

This portal allows customers to request a quote adapted to their needs and independently manage their reservations. Thanks to the investment in technology and big data, those responsible for operations at the dock have real-time information on the evolution of the shipment through digital devices and the drivers board without going through the ticket office.