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Stena Line appoints Christina Bromander as new Trade Director for the Denmark region

Stena Line's Denmark operations have received a new manager – Christina Bromander has been appointed Trade Director and will take over responsibility for the shipping company's two Danish lines, Gothenburg-Fredrikshamn and Halmstad-Grenå.

Stena Line has operated in Denmark since 1963 and now the next chapter will be written by Swedish Christina Bromander. She takes over the position from Elisabeth Lönne, who received new challenges as Chief Commercial Officer and took a place in the company's management.

Christina Bromander already has good knowledge of the Danish business, as she comes directly from a position responsible for sales and service on board the Danish-Swedish lines.

- Through my previous position, I have had the opportunity to get to know our Danish routes and ships and not least the many talented colleagues. We have just come out of a pandemic where we were able to maintain our role in the Danish-Swedish infrastructure, and I hope to contribute to the positive development for our customers and employees, says Christina Bromander.

In her new position, Christina Bromander will work to strengthen Stena Line's position between Denmark and Sweden and further develop the Gothenburg-Fredrikshamn route, which is served by the three ferries STENA DANICA, STENA JUTLANDICA and STENA VINGA, as well as the Halmstad-Grenå line, which is served by STENA NAUTICA. Stena Line has just started a long-term collaboration with the port of Grenå that ensures the ferry connection until 2034.

- The Gothenburg-Frederikshavn and Halmstad-Grenå routes are unique and important for Stena Line and for the development of the entire Kattegatt region. We will further develop our position in Denmark, optimize our routes and the onboard experience, and grow together with our customers and partners. After a reasonably covid-free summer, we are once again experiencing a large demand for passenger transport, which we will continue to build on in the future, says Christina Bromander.

Christina Bromander enters the role of Trade Director directly from the position of Regional Onboard Sales & Service Manager on Stena Line's Danish lines. In addition to her knowledge of the shipping industry, Christina has accumulated more than 30 years of experience in the hospitality industry, where she has held various leading positions in Sweden and internationally, including as CEO of Quality Hotel 11 and Eriksbergshallen and hotel manager of Clarion Hotel Post in Gothenburg.

- I am extremely happy that we can welcome Christina as Trade Director for our Danmarkstrafik - she fits perfectly into the team. She is a results-oriented and value-based leader with the right mix of competence and experience. I am convinced that she will steer our Danish operations towards continued growth, concludes Elisabeth Lönne, Chief Commercial Officer at Stena Line.

Aug 26 2022


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