"AIDA Cruises is the first cruise line to start using shore-side electricity in Europe. With our shipboard investments in this technology, we are actively supporting the European Union's goals to build a shore-side power infrastructure in ports of the Trans-European Transport Network by 2030," says Dirk Inger, SVP Public Affairs, Communication & Sustainability at AIDA Cruises.

AIDA Cruises is a driving force in the cruise industry when it comes to shore power: the company has been incorporating this technology into the planning and construction of its ships since 2004. On the shore side, more than ten years passed before AIDA Cruises started regular operations with a cruise ship at Europe's first shore-side power plant in Hamburg Altona in 2017. 

In April 2022, AIDA Cruises signed a declaration of intent with Cruise Baltic, a network of 32 ports and destinations, to use shore power in the ports of the Baltic Sea region. Shore power has been available in Rostock-Warnemünde and Kiel since 2021, in ports in Norway and the UK since 2022 and in Denmark since 2023. Since 2024, all AIDA ships departing on cruises from German ports can be supplied with shore power during their laytime.