The company had been operating the 1977 Japanese built ferry, NURA NOVA, with a capacity for 377 passengers and 86 cars, for the past 18 years. The company cites increased competition, with Trasmediterranea joining Balearia and ISCOMAR, on this short route between Majorca and Menorca. Trasmediterranea had introduced a fast ferry this summer, now to be replaced by the LAS PALMAS DE GRAN CANARIA, which has been released from the Almeria - Nador route. As a result of the competition, fares have been reduced, to "an unsustainable level" - states the press release, and the company sees no future in carrying on.

ISCOMAR, full name "Isleña Marítima de Contenedores, SA", had been operating under the Spanish equivalent of "Chapter 11" - ie protected from creditors, since 2009. As a result, they had pulled out of the routes operated from Barcelona and Valencia to Majorca, Menorca and Ibiza. Operations had started as early as 1979, operating container services to and between the Islands. The first passenger service started in 1998 - precisely the one between Alcudia and Ciutadella, with the very same NURA NOVA. The container ships and routes were later transferred to the parent company, CONTENEMAR SA, which went into "Chapter 11" in 2009, dragging ISCOMAR with it.